Skip the 3-month learning curve. Deep domain expertise means Craig starts delivering value in week one.
Fractional Product Management · Wealth Management
Strategic product leadership for RIAs and Fintech startups — on a part-time or contract basis. 20+ years building best-in-class platforms across the independent wealth management channel.
Years in Fintech & Wealth Mgmt
Years of Product Experience
Saved vs. Full-Time PM Hire
Start Delivering Value
Who I Serve
Craig works with firms and founders who need experienced product leadership, but not necessarily a full-time executive hire.
Independent advisory firms that need expert guidance navigating vendor selection, software implementation, and tech-stack optimization — without pulling key staff off their day jobs.
Early-stage companies in wealth management that are still founder-led and not yet ready for a $200k+ full-time PM — but need serious product strategy to hit product-market fit.
Core Services
A high-octane plug-in that provides strategic leadership similar to a C-level executive or Senior PM — at a fraction of the cost.
The “North Star” work. Ensuring you’re building the right features — or assembling the right suite of tools — to win in your market.
Running a detailed discovery process to flush out real requirements and drive projects to conclusion.
Bridging the gap between vision and reality. Working with vendors and internal teams to deliver.
When you’re ready to grow beyond fractional, I help build the foundation for what comes next.
Fractional Product Management · Wealth Management
Craig Uhlenkott is a Product Strategist with deep roots in the independent RIA channel. He’s worked for leading custodians and Fintech companies — managing product for a market leader in financial planning software, running the industry’s most successful Salesforce reselling program, and developing a cryptoasset platform for advisors.
His passion lies in building solutions that advisors and their clients genuinely love. No learning curve. No generic playbooks. Just real-world expertise applied on day one.
Why Fractional
💰
Get 20+ years of experience for the price of a junior hire. No salary, no benefits, no long ramp-up period.
⚡️
Skip the 3-month learning curve. Deep domain expertise means Craig starts delivering value in week one.
🎯
No internal politics. No agenda. Just the hard truths your product or platform needs to hear.
Proven Results
A track record of product growth, platform adoption, and measurable business impact.
Across 30 firms
With no marketing spend
Strong platform participation
Increase through product impact
Across a scaled software platform
Served through platform reach
During Craig’s tenure
Craig has an extensive history working with leading firms across wealth management, SaaS, and financial services.
Ready to Get Started?
Whether you’re an RIA navigating vendor chaos or a Fintech founder juggling too many hats — there’s a smarter way forward.